Discover The Power of
Reverse Selling
We live in and love our home, but selling our home requires a change in perspective. We specialize in understanding the luxury buyer and bringing their keen eye to your property with a targeted strategy and marketing plan. Let’s get started!
What Nashville
Neighborhood Am I
Our neighborhoods have different personalities and different qualities that attract us…from walkability to wide open spaces, lock & leave convenience to resort-style estates. Let us find the home and Nashville neighborhood that suits you best!
Invest with Confidence
Manage with Ease
Our property management business grew organically from a relationship with our investor clients. We represent investment buyers and sellers and offer property management services for an elite portfolio of top-tier investment properties in and around Nashville’s urban core.
Main Content
List with Confidence Ultra Luxury Seller Services We Offer
- • Personal Consultation
- • Editing + Decluttering • Paint + Handyman + Landscape + Small Project Management
- • Staging
- • Professional Photography
- • Copywriting
- • Videography + Website Design
- • Full production scripted video for select listings.
- • Brochure + Coffee Table Book Creation
- • Press Coverage • Curated Events
- • Robust Multi-Faceted Marketing Campaign including digital, social, and print exposure
- • Detailed Pricing Strategy encompassing market, individual, and timing needs and data
- • Weekly Post-Listing Analytic Reports
- • 1031 Exchange Manager connection
Full Luxury Property Website
For our ultra-luxury listings, our team finds that a full property website is an essential component of the marketing strategy.
These dedicated websites include everything from the property’s photographs and video to its floor plan and detailed information of each room/area, providing potential buyers with a comprehensive resource to easily reference. This approach ensures that all aspects of the property are showcased in the most effective and accessible manner, enhancing the overall appeal and visibility to discerning buyers.
Curated Coffee Table Book
We craft custom-curated luxury books for our ultra-luxury listings, designed to captivate potential buyers and clientele. These exquisite books are presented at showings and exclusive events, each telling the unique story of the home through stunning high-resolution images. Inside, you'll also find a QR code that seamlessly connects you to the property's curated listing website, offering a digital extension of the experience. These books are more than just a showcase—they're a tangible narrative that elevates the presentation of your property.
Curated Events
Our team creates curated events to showcase our properties, drawing in potential buyers with unique and memorable experiences.
We host events featuring live music, amazing food, valet parking, personalized tours, and more. These events are designed to highlight the best features of each property, creating an inviting atmosphere where potential buyers can envision themselves living in the home. By combining entertainment with personalized touring, we enhance the appeal of our listings and provide a distinctive, enjoyable experience that sets our properties apart in the market.
World Class, In-House Marketing
The Michelle Maldonado Team leads the way in luxury real estate marketing with over 19 + years of expertise. We collaborate closely with our sellers to craft personalized marketing plans aimed at attracting local, national, and international buyers.
Our Comprehensive, Multi-Faceted Strategy: · Holistic Approach: Includes professional photography and videography, captivating designs, extensive online visibility, strategic pricing, and meticulous property preparation for optimal market impact and exposure.
Robust Online Presence: · Social Media: Leveraging platforms to reach a wider audience with consistency and relevant content including our listings. · YouTube Channel: Engaging video content to highlight properties, relevant real estate news and more. · Google Ads: Targeted campaigns for increased visibility. · Email Campaigns: Reaching potential buyers directly.
Consistent Engagement: · Monthly Newsletters: Keeping our audience informed with local and national real estate news, happenings, and more. · Direct Mail: Personalized outreach to potential buyers. · Industry Connections: Leveraging our network for broader reach.
By employing innovative tools and tailored techniques with consistency and targeting, we ensure successful and rewarding sales for our clients. Our comprehensive marketing plan is tailored to meet the diverse needs of potential buyers, ensuring maximum exposure and engagement in the market.
Professional Photography
- Collaboration with Experts: We work closely with a trusted professional photographer to produce exceptional images of our clients' properties. We oversee everything!
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Thorough Preparation By Our Team:
- Decluttering and fluffing
- Ensuring the home is sparkling clean
- Providing partial or full staging if needed
- Highlighting Unique Features: Our preparation ensures the home looks its best, allowing professional photographs to capture its unique features and beauty.
- Strong Visual Impact: Expertly crafted images draw potential buyers' attention, creating a strong visual impact.
- Enhanced Marketability: These images enhance the property's marketability and appeal.
- Successful Sale: High-quality photos ultimately contribute to a successful sale.
Professional Videography
- Partnership with Experts: We collaborate with a professional videography company to create stunning, high-quality videos for our clients' properties.
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Integrated Preparation:
- Decluttering and fluffing
- Ensuring the home is sparkling clean
- Providing partial or full staging if needed
- Immersive Experience: Expertly crafted videos provide an immersive and detailed view of the home, highlighting its best features and enhancing its appeal.
- Enhanced Marketing: Recognizing video as an integral marketing tool, we build upon the preparation done for photography sessions.
- Capturing Attention: This approach captures the attention of potential buyers, making it more likely to attract serious inquiries.
- Successful Sale: High-quality videos ultimately contribute to a successful sale.
Staging
- Thorough Evaluation: Before a property goes live on the market, our team conducts a comprehensive assessment to ensure it is presented in the best possible light for photography, videography, and showings.
- Integrated Preparation: We remain actively involved throughout the entire staging process.
- Assessment and Determination: Our team evaluates the property's current state and decides if staging is needed to enhance its visual appeal.
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Staging Options:
- Light staging using the seller's existing items
- Collaboration with a professional staging company to bring in additional furnishings and decor
- Meticulous Preparation: This thorough preparation helps potential buyers envision how the home can be lived in, making it more attractive.
- Increased Likelihood of Sale: Effective staging increases the likelihood of a successful sale by making the home more appealing to buyers.
Youtube Channel
- Vital Marketing Component: Our YouTube channel is a key part of our marketing strategy with continuous organic growth.
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Our YouTube channel is a key part of our marketing strategy with continuous organic growth.
- Featured Listings:Dedicated listing playlist featuring our clients' properties.
- Luxe Buyer Tours
- Real Estate Q&A sessions and more!
- Maximized Reach: Listings are supported with Google ads targeted to specific audiences.
- Sphere of Influence: Content is shared with our sphere of influence list, including past and current buyers, sellers, and investors - weekly
- Consistent Posting: We post to our channel weekly to ensure a consistent and dynamic presence.
- Attracting Buyers: This strategy attracts potential buyers and keeps our audience informed and engaged.
World Wide Press
- Frequent Features: Our team and our listings are often featured in prominent publications such as The Wall Street Journal, Mansion Global, The Tennessean, and more.
- Expert Insights: Michelle is regularly asked to provide insights and commentary on the Nashville real estate market, offering valuable information.
- Highlighting Listings: During features and interviews, we have the opportunity to highlight various listings we represent, enhancing our sellers' property marketing.
- Boosting Credibility: These features boost our credibility and expand our reach to a broader audience.
- Informed Decisions: By sharing our expertise, current market information, and our listing inventory we help buyers, sellers, and investors make informed decisions.
- Industry Authority: This robust PR presence underscores our authority in the industry and reinforces our commitment to keeping clients and the public well-informed.
Testimonials
Thank you so much, you've made a stressful time so much easier." -Leigh Luxen (Leigh was transferred to the West coast by Amazon and needed to sell her condo quickly. She listened to our requests to get everything sparkling and streamlined. We had her home under contract the first week it was on...
Thank you so much for guiding us through the long & winding journey of selling our home! Besides competent and professional, your attitude and optimism shine bright…it was our privilege to have you on our side.
We feel very lucky to have had you leading our efforts on our sale. You’re a true professional, and I’ve enjoyed all of our interactions. It's no wonder you have been so successful. I appreciate your great help and wisdom during this process, and I hope our paths cross again soon.
“Thanks so much for all of the support you provided us during our home search! We could not have asked for a better partner and so appreciate your insights and guidance as we navigated the Nashville/Franklin housing market.”
“Thank you Michelle for a very quick and seamless sale of my Adelicia Condo. The results you secured in less than 24 hours exceeded my expectations for sure.”
“Thanks so much for your advice. You are so on top of things and I love how you initiate things while keeping me in the loop by being copied in the emails. I definitely made the right choice in a realtor when I went with you.”
“I wanted to share with you that the Compass.com platform is very nice from a prospective buyers usage. Especially the map. Property details are easy to read and find. Well, the whole site is so functional. I love using it.”
“Your attentiveness was second to none and we appreciated all you did for us during our relocation and beyond! We love our new home and are enjoying making it our own. Thank you again for being the friendliest professionals in Nashville. We appreciate you!”